Business Development: Marketing Specialist

PurposeCarePurposeCareIndianapolis, Indiana, United States
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Posted

9/9/2026

Employment

Full time

Range

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Work style

On-site

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AI summary

Core responsibilities

The Marketing Specialist is responsible for managing the complete referral process, including identifying home health needs and verifying benefits. They will also cultivate new and existing relationships to expand the referral network and drive company growth.

Requirements overview

Candidates must have at least one year of experience in home health, marketing, or case management. A valid driver's license and the ability to comply with HIPAA regulations are also required.

Key skills

Referral managementHome health careMarketingCase managementRelationship buildingBenefit verificationComplianceHIPAA regulationsCommunication

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About PurposeCare

Industry

Home Health Care Services

Employees

270

Type

Privately Held

Size

201-500 employees

At PurposeCare, we believe care works best when it’s seamless, supportive, and rooted in the community. For employees, that means steady hours, career growth opportunities, and a team that values your commitment. We know care isn’t just a job—it’s a calling. For families and referral partners, it means trusted support across the full spectrum of care. From skilled home health to daily home care, our coordinated model helps patients recover safely, avoid unnecessary hospital visits, and live confidently at home. With strong community ties, skilled clinicians, and trusted caregivers, we deliver more than care at home—we deliver peace of mind.

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Job categories

MarketingHealthcareSalesSocial Services

Description

Marketing Specialist Are you searching for a Purpose? PurposeCare is Bringing Healthcare Home, and we want you to join our family! PurposeCare and its affiliate companies [https://purposecare.com/locations/] are looking for a qualified, dependable, honest, reliable, Marketing Specialist to support the referral process of our clients. PurposeCare [https://purposecare.com/] is a leading provider of home care and home health services in the Midwest and provides home-based care services to more than 3,000 clients a month carefully coordinated to keep clients healthy and safe at home. With excellent caregivers and innovative technology, PurposeCare ensures that our most vulnerable are provided with the support necessary to live full lives in their community. Your Care is Our Purpose. As a growing company we provide: * Competitive compensation  * A rewarding career making a difference, changing lives & communities * Schedule Flexibility * Ongoing growth, training & professional development * Mentor, on-call & referral programs * Opportunity to apply for positions at our other PurposeCare locations [https://purposecare.com/locations/] Our PurposeCare family is eligible for the following: * Medical & Prescription Drug Plan * Telehealth * Dental * Vision * 401K * Life Insurance * Short- & Long-Term Disability Insurance Qualifications and Requirements: * Responsible for the complete referral process, including identifying home health needs, verifying benefits, and coordinating care. * Cultivate new and existing relationships resulting in company growth. * Initiate and expand referral network. * Comply with all aspects of the company's compliance and HIPPA regulations. * One year of home health, marketing, or case management experience or a combination of each. * Must possess a valid driver's license.   Qualifications Are you searching for a Purpose? PurposeCare is Bringing Healthcare Home, and we want you to join our family PurposeCare [https://purposecare.com/] is a leading provider of home care and home health services in the Midwest and provides home-based care services to more than 3,000 clients a month carefully coordinated to keep clients healthy and safe at home. With excellent caregivers and innovative technology, PurposeCare ensures that our most vulnerable are provided with the support necessary to live full lives in their community. Your Care is Our Purpose. As a growing company we provide: * A rewarding career making a difference, changing lives & communities * Schedule Flexibility * Ongoing growth, training & professional development * Mentor, on-call & referral programs * Opportunity to apply for positions at our other PurposeCare locations [https://purposecare.com/locations/]

Requirements

  • Referral management
  • Home health care
  • Marketing
  • Case management
  • Relationship building
  • Benefit verification
  • Compliance
  • HIPAA regulations
  • Communication

Benefits

  • Medical & Prescription Drug Plan
  • Telehealth
  • Dental
  • Vision
  • 401K
  • Life Insurance
  • Short- & Long-Term Disability Insurance
  • Schedule Flexibility
  • Professional Development

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