ASSOCIATE BRAND MANAGER INTERN

KENT WORLDWIDEKENT WORLDWIDEMuscatine, Iowa, United States
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Posted

9/11/2026

Employment

Full time

Range

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Work style

On-site

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AI summary

Core responsibilities

The intern will develop shopper journey maps and conduct data analysis to identify growth opportunities for pet care brands. They will also collaborate with cross-functional teams to synthesize findings into strategic recommendations for innovation, packaging, and messaging.

Requirements overview

Candidates must be currently pursuing an MBA in Marketing, Business, Communications, or a related field. Proficiency in Microsoft Office and a strong interest in consumer-packaged goods and brand management are required.

Key skills

StrategyAnalyticsCreativityData-driven insightsConsumer journey mappingMarket researchSocial listeningCross-functional collaborationCommunicationOrganizational skillsMicrosoft OfficeExcelPowerPointWordBrand managementConsumer-packaged goods

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Education requirements

postgraduate degree

About KENT WORLDWIDE

Industry

Food and Beverage Manufacturing

Employees

619

Type

Privately Held

Size

1,001-5,000 employees

Since 1927, KENT WORLDWIDE has been guided by a deep commitment to animal care, human nutrition, and doing what’s right — values that have shaped its evolution into a globally diversified company. Today, KENT WORLDWIDE is a recognized leader in the manufacture and marketing of ag-based specialty ingredients and trusted consumer products. Award winning and proudly family-owned, KENT WORLDWIDE is headquartered in Muscatine, Iowa, and led by third-generation CEO Gage A. Kent.

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Job categories

MarketingManagement & LeadershipData & AnalyticsSales

Description

Do you have a passion for pets and a desire to apply strategy, analytics, and creativity to real‑world brands? KENT WORLDWIDE™ is seeking an Associate Brand Manager (ABM) Intern to join our Consumer Brands team for Summer 2027! This MBA‑level internship offers hands‑on experience connecting the full consumer journey with the shopper path to purchase, both in‑store and online. You’ll use data‑driven insights to uncover opportunities, improve the customer experience, and help drive growth across our pet care brands.  If you’re a strategic, analytical thinker eager to turn insights into impact, we encourage you to apply and help shape the future of pet care at KENT WORLDWIDE™! * Paid Housing | Paid Internship | Hands-On Learning | Community Events | Build Skills. Make Connections. Launch Your Career. * This opportunity is designed and intended to be performed in Muscatine, IA. PRIMARY DUTIES & RESPONSIBILITIES: * Journey Mapping & Analysis: Develop and refine a detailed shopper journey map across the litter category * Data Collection & Analysis: Conduct store visits and leverage market data to identify growth opportunities and make recommendations to address them. * Consumer Insights identification and Idea Generation: leverage consumer research, social listening tools, etc, to identify patterns, insights, needs, and lead creation of ideas (Product, claims, messaging, etc) to address them. * Cross-Functional Collaboration: Partner with marketing, sales and corporate market research teams to ensure an integrated recommendation * Strategic Recommendations: Synthesize complex findings into a compelling story * Market Monitoring:  Understand the competition and how it relates to the shopper journey and our unique brand position in the category * Deliver recommendations across innovation, packaging, claims, messaging, digital content and retailer execution EDUCATION, EXPERIENCE & QUALIFICATIONS: * Currently pursuing an MBA in Marketing, Business, Communications, or a related field. * Strong interest in consumer-packaged goods (CPG) and brand management. * Excellent communication and organizational skills. * Proficient in Microsoft Office (Excel, PowerPoint, Word). * Self-starter with a positive attitude and willingness to learn. * Passion for pets is a plus! TRAVEL: * +/- 10% Travel; Attendance at evening or weekend work events, may be required

Requirements

  • Strategy
  • Analytics
  • Creativity
  • Data-driven insights
  • Consumer journey mapping
  • Market research
  • Social listening
  • Cross-functional collaboration
  • Communication
  • Organizational skills
  • Microsoft Office
  • Excel
  • PowerPoint
  • Word
  • Brand management
  • Consumer-packaged goods

Benefits

  • Paid housing
  • Paid internship
  • Hands-on learning
  • Community events

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