Business Analyst (Marketing Business Analytics)
Navy Federal Credit Union
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- Location
- Vienna, VA
- Job type
- Full time
- Posted
- Oct 23
- 2 days ago
Career path
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About the company
Navy Federal Credit Union
Financial services · 10,001+ employees
What you'll do
- Develop strategy and planning to align business operations with the credit union’s mission and goals
- Conduct analyses and review business, member, and marketing data
- Interpret and develop solutions to complex business challenges
- Lead targeting strategy and campaign orchestration for member communications
- Analyze and optimize member communications
- Use member data, predictive analytics, testing, and performance insights
What you need
- 2-5 years of experience in business and operational strategy, planning and analysis
- Basic understanding of business and operating environment
- Working knowledge of data querying, reporting, forecasting, analysis and operations research
- Research, analytical, and problem solving skills
- Effective problem resolution skills including determining root cause, scope and scale of issues
- Effective word processing and spreadsheet software skills
- Effective project management skill to lead projects and/or initiatives of small to medium scope to include working effectively with diverse internal and external contacts
- Bachelor's Degree in Business Administration, Finance or related field
- Experience working in financial services desired
- Bachelor’s Degree in Business Administration, Marketing, Finance, Analytics, or related field, or equivalent experience.
- Master's Degree in Business Administration, Finance or related field
- Pega Decisioning Consultant certification
- Monday - Friday, 8:00AM - 4:30PM Hybrid
- 820 Follin Lane, Vienna, VA 22180
Key skills
Pega Customer Decision HubPredictive analyticsTargeting strategyCampaign orchestrationMarketing decisioningPerformance insightsMember dataTestingAnalysisOptimization
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Read the full posting here
Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.
Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Act