Content Marketing Strategist

Job Description - Content Marketing Strategist Reports To: Marketing Manager Department: MarketingLocation: Remote Position Type: Full-Time Position Summary AxisCare is seeking a strategic and creative Content Marketing Strategist to develop and execute content strategies that support integrated campaigns, organic growth, thought leadership, and broader marketing goals. This role will play a key part in developing integrated campaigns, with a strong understanding of how to create authoritative, discoverable content for traditional search and AI-powered answer engines. The ideal candidate is a strong writer and strategist who can turn business priorities and audience needs into content that drives results. Key Responsibilities Develop and execute content strategies and editorial plans based on audience needs, search behavior, industry trends, and marketing priorities to support integrated campaigns, organic growth, customer journeys, brand initiatives, and business goals Partner with the Marketing Manager and cross-functional teams to develop campaign themes, messaging, content plans, and supporting assets Collaborate with creative, SEO, Product Marketing, and other teams to bring content strategies and campaigns to life, applying SEO and GEO best practices to improve content discoverability and visibility Continuously evaluate content performance, search intent, content gaps, and business priorities to identify new content opportunities and optimize existing content for greater impact Develop strategic campaign briefs that guide audience targeting, messaging, structure, sourcing, and search optimization Own content projects from concept through execution, coordinating stakeholders, timelines, and deliverables Write and edit high-impact content, including blogs, white papers, research reports, web copy, email campaigns, press releases, and thought leadership Develop repurposing and distribution strategies to extend cornerstone content across web, email, social, and campaigns Analyze content performance and search visibility to identify insights and inform future strategy Stay current on SEO, AEO, GEO, content marketing, and AI search trends and recommend relevant opportunities Use AI and automation where appropriate to streamline research, analysis, organization, and repetitive workflows while maintaining human judgment and ownership of content strategy, accuracy, originality, and brand voice Support broader brand initiatives, including executive thought leadership, awards, product reviews, and other content projects as needed Perform other duties and responsibilities as assigned by the Marketing Manager Develop repeatable content frameworks, workflows, and standards that improve quality, consistency, and scalability across content creation and distribution What We're Looking For (Minimum Qualifications) Strategic thinker with experience turning business objectives and audience insights into content strategies and campaigns Experience developing content strategies, editorial plans, and integrated campaigns from ideation through execution Strong understanding of SEO and emerging AEO/GEO practices, including how content can be structured for visibility across traditional and AI-powered search Ability to conduct topic, keyword, search intent, and content gap research and translate findings into content opportunities Strong understanding of content architecture, internal linking, authoritative sourcing, and topical authority Exceptional writing, editing, and editorial judgment across long-form, web, email, campaign, and thought leadership content Maintain high standards for content quality, accuracy, originality, brand voice, and source credibility across owned content. Team oriented with strong interpersonal skills and the ability to collaborate across functions Self-starter who can independently own projects, make strategic recommendations, and adapt as priorities shift Creative and strategic thinker Strong organizational skills with the ability to manage multiple priorities and meet deadlines Comfort using AI and emerging technologies to improve workflow efficiency, with sound judgment around responsible use Ability to analyze content and campaign performance and apply insights to future strategy Proficiency in marketing automation and content management tools (WordPress, HubSpot, Canva, etc.) What We'd Be Excited To Find (Preferred Qualifications) Bachelor's degree in Marketing, Communications, Public Relations, or equivalent experience 4+ years of content marketing, brand marketing, or communications experience, preferably in B2B SaaS, healthcare, or healthtech Experience contributing to or owning integrated marketing campaigns, editorial calendars, or content programs Experience developing content for organic search, with knowledge of SEO and emerging AEO/GEO practices Experience collaborating with subject matter experts, executives, Product Marketing, SEO, demand generation, and creative teams to develop content Working Conditions Manual dexterity required to use desktop computer and peripherals. Utilization of software and email to perform job functions Compensation and Benefits Competitive salary and comprehensive benefits package. Medical insurance premiums are covered in full for the employee (Medical, Dental and Vision)  401K with competitive company matching. Personal time off, sick leave, and holidays. Company will provide laptop and other needed computer equipment. About AxisCareAccording to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes. AxisCare was started in 2011 by industry leaders to help meet the demand for a more userfriendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 7 other countries. We are a fast-growing company seeking high-performing individuals looking for a fast-paced, autonomous working environment.