CRM Specialist

As the CRM Specialist you will work closely with the CRM Manager to manage the Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention. Bachelor’s Degree required or relevant work experience 2 years + experience in Salesforce, and / or Optimove is an asset Proficiency in Excel Analytical and data-driven mind Available to work weekends Excellent communication, proofreading and organizational skills required Proficiency in coding language (HTML) is a plus, but not essential Knowledge of the gaming industry is a plus, but not essential Well organized, able to prioritize work for self and others Ability to multi-task and work within tight deadlines Efficient and confident communicator, strong collaboration and influencing skills Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment Eagerness to define how this is done for a new business in the US Excited about the opportunity to launch and grow a significant business in a new sector Essential Functions/Exposures: Must be able to sit for extended periods of time Must be able to type for extended periods of time Must be able to talk on the phone for extended periods of time Must be able to write for extended periods of time The salary range for this position is $55,000.00- $65,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off and paid company holidays. Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications Building emails, proofreading, testing links, confirming record counts A/B or multivariant testing on various CRM campaigns to establish which is the most effective Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director Ensuring all CRM campaigns comply with current best practices in the industry Assist in new employee training Preliminary approver of all player facing communications