Digital Acquisition Specialist

Your Role as a Digital Acquisition Specialist: As a Digital Acquisition Specialist, you will be responsible for executing, optimizing, and analyzing paid media campaigns for Fusable's external Digital clients across platforms including Google Ads, Meta, LinkedIn, and programmatic media, working directly with clients on campaign communication, reporting, and performance. Using that same platform expertise, you will also run paid lead-generation campaigns for Fusable's internal Data brands, including EDA, RigDig, CAB, EquipmentWatch, Price Digests, and Iron Solutions, treating Fusable's own data products as an internal client. As a member of the Performance Media Operations (PMO) team, you will work closely with Account Services, the Fusable Data and Marketing teams, and fellow specialists to deliver high-quality campaign execution that drives measurable results. This role is ideal for someone who has developed a strong foundation in paid media and is ready to independently manage campaigns while contributing to strategy, performance, and operational excellence, whether the desired outcome is client performance or qualified lead generation for Fusable's data products. You'll be expected to identify optimization opportunities, participate in client and internal stakeholder discussions when appropriate, and proactively contribute ideas that improve both campaign outcomes and internal processes. A Day in the Life of a Digital Acquisition Specialist: Build, launch, manage, and optimize paid media campaigns across search, social, display, video, and programmatic platforms, for both external client accounts and Fusable's internal Data brands. Independently manage assigned client and internal data brand campaigns while ensuring quality, accuracy, and timely delivery. Monitor campaign performance and identify opportunities to improve KPIs including CTR, CPC, CPA, and conversion rate, with internal Data brand campaigns measured against customer acquisition cost (CAC) and conversion-to-qualified-lead rate. Develop basic strategic recommendations and optimization insights to improve campaign outcomes across both client and internal programs. Collaborate with Account Services to support client goals and performance initiatives, and with Fusable's Data and Marketing teams to support internal data brand lead-generation goals. Maintain campaign tracking, tagging, audience targeting, and conversion measurement requirements across client and internal campaigns. Participate in reporting analysis and communicate performance updates to internal stakeholders, including CAC and qualified-lead reporting for internal Data brand campaigns using HubSpot and Salesforce. Assist with campaign audits, QA checks, platform troubleshooting, and issue resolution. Contribute ideas that improve workflows, processes, and team efficiencies. Maintain current platform certifications and continue developing expertise across media products and channels. Support onboarding and knowledge sharing efforts with Coordinators as needed. Serve as an internal paid media subject matter expert to Fusable's Data brands, applying the same campaign management and measurement discipline used for external clients to drive cost-efficient, qualified lead generation for Fusable's proprietary data products. What You'll Need 2-4 years of paid media experience across one or more platforms including Google Ads, Meta, LinkedIn, programmatic, display, or video advertising. Ability to independently manage paid media campaigns for external clients, including client communication, reporting, and performance accountability. Understanding of campaign setup, optimization, audience targeting, and performance measurement. Knowledge of tracking, attribution, pixels, and conversion measurement. Working knowledge of HubSpot and Salesforce, including lead tracking, attribution, and marketing-to-sales hand-off. Strong analytical and problem-solving skills. Excellent attention to detail and organizational skills. Effective written and verbal communication skills. Proficiency in Excel and performance reporting tools. Comfort working across both client-facing and internal, cross-functional stakeholders (e.g., Data, Product, and Marketing teams). Bachelor's degree in Finance, Marketing, Advertising, Business, Communications, or a related field. Nice to Ha ve Agency experience. Google Ads, Meta, LinkedIn, or StackAdapt certifications. Experience with Google Tag Manager, GA4, Salesforce, or Asana. Exposure to B2B advertising environments. Experience running B2B lead-generation campaigns Experience supporting multiple clients simultaneously. The Perks of Working at Fusable: We believe in taking care of our team. Fusable provides a comprehensive benefits package for eligible employees, which may include medical, dental, and vision insurance; a 401(k)-retirement plan; paid time off; paid holidays; and life and disability insurance. Benefits are subject to eligibility requirements and applicable plan terms. A complete description of compensation, incentive opportunities, and benefits will be provided to qualified applicants during the hiring process. Every team member also enjoys: Flexible work schedules Generous Paid Time Off 13 Paid Company holiday observances Remote work opportunities A casual dress work environment Physical fitness reimbursement Discounts on various events, travel, and dining Equal Employment Opportunity Fusable is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law. Disclaimer: Fusable is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role. Pay Transparency: $55,000 to $68,000 annually The base salary or hourly range listed above represents the good faith estimate of the compensation Fusable reasonably expects to pay for this position upon hire. Actual compensation packages are individualized and determined by various factors, including but not limited to the candidate’s geographic location, relevant experience, internal equity, certifications, education, qualifications, specific skill set, and Fusable’s business needs. Additional compensation may include bonuses and equity.