Digital Media Coordinator

DIGITAL MEDIA COORDINATOR The Digital Media Coordinator will report to and work closely with the Operations Team and Ownership to develop and roll out a digital media strategy to further brand visibility, awareness and engagement while integrating new and emerging digital platforms for an evolving cannabis brand. Roles and Responsibilities Work with graphic teams and/or independently to develop compelling visual and written content, including images, graphics, video, to engage existing audiences and expand audiences. Collaborate with staff and Management to create and maintain the organization’s content calendar. Create, curate, and schedule engaging content across various social media platforms, including but not limited to Facebook, Instagram, TikTok, and LinkedIn. Identify, build, launch, and maintain additional social media and communications platforms as identified. Monitor and actively engage, in a timely manner, with online audiences, responding to comments, messages, and mentions promptly and professionally using consistent brand voice. Track and analyze social media metrics, generating regular reports on the performance of different campaigns and content type and be a strategic voice on future content. Stay up-to-date with social media best practices and emerging trends to provide innovative ideas for content creation and engagement strategies. Manage and execute email and text marketing campaigns using externals tools, include audience segmentation, content creation, scheduling, and performance analysis to drive engagement and conversions. Oversee website updates, content management, and routine maintenance to ensure accuracy, functionality, and alignment with brand and organizational goals. Be up to date and well versed on cannabis advertising/marketing regulations, limitations and constraints. Qualifications Proven self-starter with the ability to take initiative, adapt quickly, and thrive in dynamic, fast-paced, and evolving work environments. Proficient with major social media platforms (Facebook, Instagram, TikTok, and LinkedIn) and social media services like HootSuite. Proficient in creating and editing engaging visual content, including basic graphic design & video editing skills. Excellent written and verbal communication skills, with the ability to tailor messages to target audiences. Strong attention to detail, organizational skills, and ability to manage multiple tasks simultaneously. Creative mindset and willingness to contribute fresh ideas to a strong-minded team. What You Should Bring A love of digital media marketing to assist in building the internal capacity and program. Current MED badge required Valid ID, 21 and over only. High school diploma or equivalent preferred. Fun, can-do attitude and work ethic. Strong attention to detail and a team-player attitude is a must. Sense of responsibility to abide by all company policies and procedures as well as compliance with all local, state and federal regulations An eye for style, maintaining a neat and well-groomed appearance, as well as good personal hygiene. Ensure that all clothing follows the company dress code. The ability to creatively cultivate long-term working relationships. Working Conditions Ability to stand for extended periods of time and lift up to 50lbs multiple times per day. Schedule will vary depending on the needs of the business and can include nights, Weekends, and Holidays. Ability to perform the following physical tasks: sitting, standing, stooping, stretching, walking, bending, twisting, reaching, performing repetitive motions, and carrying boxes. Must be able to sit, stand, reach, and lift for long periods of time.