Digital Media Coordinator

About Star Sleep & Wellness At our practice, we are dedicated to providing exceptional care for patients with sleep disorders. We go beyond traditional medical practices by building lasting relationships with our patients and offering personalized, lifetime care. As a forward-thinking team, we’re constantly at the forefront of innovations in dental sleep medicine. Learn more about our team and our mission at www.StarSleepWellness.com. About the Position Star Sleep & Wellness is seeking a motivated and talented Digital Media Coordinator to join our growing team! Position requires travel between our Frisco, Dallas, Irving, Denton, McKinney, Mansfield, and Fort Worth locations. Occasional travel within the DFW area and to out-of-state offices may also be required. Key Responsibilities Capture high-quality video content featuring providers, community liaisons, and clinic staff for marketing, educational, and promotional initiatives. Edit and produce engaging short-form video content using platforms such as Descript and CapCut. Organize, manage, and maintain patient testimonial footage and long-form video content libraries. Edit and enhance long-form video projects, ensuring content aligns with brand standards and messaging. Publish content across social media and digital platforms, monitor engagement, and respond to comments, reviews, and audience interactions in a timely and professional manner. Manage online reputation efforts, including responding to Google Reviews and supporting community engagement across social media channels. Track, analyze, and report key performance metrics related to digital content and social media initiatives. Participate in regular performance review meetings with leadership, providing insights and recommendations based on content and engagement data. Required Qualifications Minimum of 2 years of experience creating short-form video content (Reels, TikTok, YouTube Shorts) for a personal brand, influencer account, business, agency, or organization. Portfolio showcasing at least five short-form videos that you personally filmed and edited. Proficiency in capturing high-quality video and audio using a smartphone or mirrorless camera, including the use of microphones and basic lighting equipment. Experience with video editing platforms such as CapCut, Descript, Adobe Premiere Pro, or similar tools, including captioning, multi-camera editing, motion graphics, text overlays, and B-roll integration. Ability to confidently direct on-camera talent, including physicians, healthcare staff, and administrative team members, to achieve natural and engaging content. Strong understanding of social media platforms, including Facebook, Instagram, TikTok, and LinkedIn, with knowledge of platform-specific content formats, audience engagement strategies, and best practices. Experience utilizing AI-powered tools for content planning, script development, caption creation, and video production workflows. Proven ability to independently produce 3-5 completed videos per week while meeting deadlines and maintaining quality standards. Demonstrated commitment to privacy, confidentiality, and compliance standards, including obtaining appropriate releases before filming individuals or protected information. Reliable transportation, a valid driver's license, and current auto insurance. Preferred Qualifications Experience creating content within healthcare, wellness, or other regulated industries. Knowledge of HIPAA requirements or willingness to complete HIPAA training during onboarding. Basic graphic design experience using Canva, Adobe Creative Suite, or similar design platforms. Experience with social media scheduling and analytics tools such as Metricool, Buffer, Hootsuite, or comparable platforms. Ability to interpret content performance metrics, including views, watch time, reach, and engagement, and apply insights to future content strategies. Bilingual proficiency in English and Spanish. About You Regardless of position in the organization, these are the core values we look for: Value Reputation: Our name is everything! Every small action matters, so we expect you to be mindful of the big picture in everything you say or do. You’ll be an ambassador for the practice’s reputation. Adaptable to Change: We’re always evolving and forward-thinking. You approach challenges with a positive attitude, are open to learning, and are willing to break old habits to improve. Driven and Goal-Oriented: You are motivated by purpose, remain focused on personal and team goals, and thrive on achieving success, both individually and collectively. Do Whatever It Takes: You go the extra mile to support your team and make it happen for our patients. We value collaboration and the willingness to “do whatever it takes.” Do What You Say You understand that trust is built on consistency. You honor your commitments and always follow through, even when it’s challenging. Does This Sound Like You? Please apply! We would love to hear from you. Additional Information Candidates selected to move forward in the hiring process will be asked to complete a Berke Assessment. You are welcome to complete it in advance: https://StarSleep.asmt.io/X447CK9FA/StarSleep Due to high patient and clinic volume, please do not call or visit the office regarding your application status. We carefully review every application and will contact candidates whose experience aligns with our hiring needs. Please Note: This is NOT a remote position. Thank you for your interest in Star Sleep & Wellness. We look forward to hearing from you! 8:00 AM - 5:00 PM 40 hour/week