Ecommerce Analyst – Platforms & Experiences

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home. Job Description The Ecommerce Analyst – Platforms & Experiences is responsible for analyzing and optimizing Rally House’s 15+ partner site experiences, including Big Ten, Big 12, and other collegiate sites. This role owns key site execution initiatives, using data and performance insights to optimize merchandising strategies, enhance product presentation, improve conversion, and create a best-in-class online shopping experience. Working closely with the Ecommerce Manager, the Analyst partners with Marketing, Buying, and Dev teams to drive measurable results in revenue, engagement, and customer satisfaction. Responsibilities Analyze site performance metrics (traffic, conversion, click-through, bounce rate) to identify opportunities for optimizing user experience and product presentation Own the execution of weekly site updates, homepage content, banners, landing pages, navigation enhancements, and SEO-driven content improvements based on performance data, keyword trends, and business priorities Manage Hot Market launches from planning through execution, ensuring timely setup of products, categories, promotional messaging, metadata, and SEO best practices to maximize visibility and conversion Partner with Marketing to support promotional calendars, aligning campaigns with merchandising priorities Conduct A/B testing and provide recommendations for improving conversion rates, product discoverability, and site navigation Provide actionable insights to senior leadership regarding merchandising performance, category trends, and user behavior Ensure content accuracy, on-page SEO optimization, schema implementation, metadata quality, and brand consistency across the site Support the implementation and QA testing of new site features, enhancements, and third-party integrations related to customer experience Serve as a subject matter expert on Ecommerce site performance, regularly presenting findings, opportunities, and strategic recommendations to stakeholders to drive continuous improvement and business growth Skills and Knowledge Familiarity with A/B testing methodologies and UX best practices, Familiarity with AI is a plus, Google Analytics, Proficient computer skills in Microsoft Word, Excel, and Outlook, Strong analytical and problem-solving skills Qualifications Bachelor's degree in Business, Marketing, Data Analytics, or related field 2–4 years of ecommerce, site merchandising, or digital marketing experience Experience with ecommerce platforms preferred Licensed sports merchandise knowledge or retail experience is a plus Physical Requirements Ability to operate a computer, keyboard, mouse, and other standard office equipment Able to clearly view and read information on a computer screen Occasionally lift or move items up to 15 pounds Location On-site in Lenexa, KS Pay Range $70,000.00 - $90,000.00