Marketing & Brand Specialist

Daniels Construction

Madison, WIOn-siteFull time
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Location
Madison, WI
Work style
On-site
Job type
Full time
Posted
Oct 12
8 days ago
Career path

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About the company

Daniels Construction

Construction · 51 to 200 employees

Daniels Construction on LinkedIn

What you'll do

  • Lead marketing projects and develop brand messaging, content, campaigns, and marketing materials.
  • Capture and coordinate project photography, support events and proposals, conduct market research, and manage marketing assets and award submissions.

What you need

  • Requires a bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant education and experience; professional marketing experience; and proficiency with digital marketing, social media, graphic design, and content creation.
  • Must travel to job sites and events as needed.
  • Education: a bachelor's degree

Key skills

Digital marketingSocial media platformsMeta Business SuiteGoogle AnalyticsGraphic designCanvaAdobe IllustratorWordPressPhotographyVideo productionSEOWebsite content strategyProject managementWritten and verbal communication

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See full description on company page, apply now

Read the full posting here
Join Daniels Construction as our Marketing & Brand Specialist and help showcase our expertise, strengthen our reputation, and support the next chapter of our success. The position works closely with Business Development, Preconstruction, Operations, and Leadership to translate strategic priorities into clear messaging, effective marketing activity, and measurable results while maintaining and strengthening Daniels' core brand. Brand & Content Development Lead marketing projects from concept to completion. Maintain consistent branding across all platforms and materials. Create market-focused messaging and marketing assets. Identify and share project, employee, and company stories. Digital Marketing & Analytics Develop and execute targeted marketing campaigns. Design digital and print marketing materials. Support content creation that highlights company achievements. Manage and organize marketing assets and brand resources. Photography, Events & Recognition Capture jobsite, employee, and project milestone photography. Coordinate professional project photography and video. Support project celebrations, community events, and recruiting initiatives. Manage award submissions, sponsorships, and marketing partnerships. Marketing Operations & Support Conduct market, customer, and competitor research. Build and maintain libraries of project stories, testimonials, and marketing assets. Support proposals, presentations, and strategic pursuits with compelling content. Manage promotional items, branding assets, and marketing data. Collaborate across departments to gather content and ensure brand consistency. Prioritize multiple projects while delivering quality results and innovative solutions. Qualifications (Including Education and Experience) • Bachelor’s degree in marketing, Business, Communications, or a related field; equivalent relevant education and experience may be considered. • Professional marketing experience demonstrating the ability to manage projects, collaborate with stakeholders, and execute marketing initiatives from concept through completion. • Excellent written and verbal communication skills with strong attention to detail, messaging, and brand consistency. • Proficiency with digital marketing and social media platforms, including Meta Business Suite, Google Analytics, social media scheduling tools, or similar platforms. • Graphic design and content creation proficiency using Canva, Adobe Illustrator, or similar platforms; experience with WordPress or other website content management systems preferred. • Photography skills and the ability to capture high-quality project, employee, and event content; basic video production and editing experience preferred. • Working knowledge of digital marketing, SEO, social media, website content strategy, and current marketing best practices. • Ability to interpret marketing performance data and use analytics to evaluate results, identify trends, and recommend improvements. • Strong organizational and project management skills with the ability to prioritize multiple projects and deadlines and adapt to changing business needs. • Demonstrated initiative, resourcefulness, problem-solving ability, and sound judgment, including the ability to work independently while recognizing when input or alignment is needed. • Reliable transportation and ability to travel to job sites, company activities, and events as needed. Joe Daniels Construction is an equal opportunity/affirmative action employer. We are committed to achieving and maintaining a diverse workforce. Qualified females, minorities, veterans and disabled individuals are encouraged to apply. As a federal contractor, employees within field and office roles will be required to pass a drug screen upon acceptance, as well as be subjected to quarterly randoms.

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