Marketing Coordinator - ProGreen

Key Responsibilities Website & SEO/AEO · Monitor website traffic, search rankings, and organic search performance. · Support SEO updates, including keyword research, page titles, meta descriptions, links, and website content. · Help create content that improves search visibility and attracts potential customers. · Review Google Search Console for changes in website clicks, impressions, rankings, and indexing. · Identify website issues and coordinate fixes with the appropriate team or website partner. · Support SEO and AEO by improving ProGreen’s visibility in search engines and AI-powered answer tools. Google Business Profile & Local SEO · Help maintain ProGreen’s Google Business Profiles and location information. · Support local SEO and AEO for ProGreen’s locations and service areas. · Monitor profile information, photos, performance, and customer reviews. · Gather location-specific details and photos from internal teams for online use. Digital Marketing & Advertising · Coordinate and monitor advertising campaigns on platforms such as Google, LinkedIn, and Meta. · Help prepare campaign plans, keywords, audience targeting, ad copy, and creative materials and track campaign results. · Organize digital marketing assets for each location. · Plan and schedule organic social media content for Facebook, Instagram, and LinkedIn. · Track social media reach, impressions, engagement, and audience growth. Grassroots & Local Marketing · Help plan and support trade shows, community events, sponsorships, and local outreach. · Work with sales representatives and branch teams to identify local marketing opportunities. · Prepare marketing materials for events, local markets, and sales teams. · Gather project photos, customer stories, and testimonials for marketing use. · Track leads and follow-up from events and local marketing activities. Content & Campaign Coordination · Help create content for ProGreen’s website, email, social media, advertising, and printed materials. · Coordinate campaign schedules, materials, approvals, and distribution. · Support campaigns for ProGreen’s residential, commercial, and product offerings. Marketing Reporting & Lead Generation · Prepare regular summaries of website, SEO, AEO, advertising, social media, and campaign performance. · Track website traffic, leads, conversions, ad spend, click-through rates, and other key marketing measures. · Help evaluate lead sources, including advertising, website forms, phone calls, chat, social media, and referrals. · Share performance trends and recommendations with the marketing team. · Create graphics for organic social media and other digital campaigns. · Use customer-created photos, videos, and other content in marketing. Qualifications · Previous experience in marketing coordination, digital marketing, content creation, or a related role preferred. · Working knowledge of SEO, local search, Google Business Profile, and emerging AEO practices. · Familiarity with Google Search Console, website analytics, digital advertising platforms, and social media reporting. · Ability to create graphics and marketing materials using tools such as Canva or Adobe Creative Suite. · Strong writing, editing, verbal communication, and attention to detail. · Excellent organization, follow-through, and ability to coordinate multiple campaigns and deadlines. · Comfort working with spreadsheets, performance data, and CRM systems such as HubSpot. · Ability to collaborate with sales representatives, branch teams, and external marketing partners. Measures of Success · Website content and Google Business Profile information remain accurate and current. · Campaigns, social media content, and event materials are delivered on schedule with required approvals. · Marketing performance reports are accurate, timely, and include useful recommendations. · Website traffic, search visibility, engagement, leads, and conversions are tracked against established goals. · Advertising spend and results are monitored, with performance concerns communicated promptly. · Event leads and local marketing activity are documented and routed for sales follow-up. Why Join ProGreen Synthetic Turf Solutions? At ProGreen, we are committed to delivering industry-leading synthetic turf products while fostering a culture built on integrity, accountability, innovation, and exceptional customer service. If you are passionate about achieving measurable results, and making a meaningful impact, we invite you to join our team. ProGreen Synthetic Turf Solutions is an Equal Opportunity Employer.