Marketing Data Scientist

The Marketing Data Scientist provides technical leadership for data-driven marketing solutions that improve customer targeting, campaign performance, and client decision-making. This role leads the development and ongoing improvement of predictive models, audience strategies, marketing experiments, and measurement frameworks. Working across a cross functional team, the Marketing Data Scientist translates complex customer data into actionable recommendations, follows analytical best practices, and communicates findings clearly to client and executive audiences. Primary Duties/Responsibilities: Develop sophisticated predictive models supporting customer targeting, response prediction, retention and other marketing use cases. Support models across the entire lifecycle including feature engineering, development, ongoing assessment and continuous improvement. Understand core marketing concepts and meaningfully contribute to marketing strategy discussions on behalf of clients. Ability to rapidly assess unfamiliar customer datasets, identify data-quality considerations, and recommend appropriate analytical solutions. Execute data preparation and campaign operations, including audience segmentation, list generation, file processing and data appends. Design marketing tests, lead test execution and develop measurement datasets for marketing campaigns. Leverage AI tools (e.g. Copilot, ChatGPT, Claude) to streamline workflows, automate repetitive tasks, and improve speed and accuracy. Collaborate cross-functionally with Marketing and Operations teams to deliver high-quality client outcomes. Adhere to IWCO standards for data security, governance, and operational excellence. Perform other related duties as applicable or assigned. Required Skills/Abilities/Competencies: Demonstrated SQL and Python programming skills Experience working with large relational databases or analytical data platforms Experience applying data science to marketing, customer, or commercial business problems Ability to present analytical findings to a non-technical audience through reports, dashboards and presentations Ability to translate complex datasets into clear actionable insights by using data visualization and story-telling techniques Ability to manage multiple priorities in a fast-paced, production-oriented environment Curiosity and a mindset of continuous improvement Strong communication skills and ability to build relationships Understanding of Agile Project Management concepts is preferred Proficiency in Microsoft Office, especially Teams, Word, PowerPoint, and Excel Education and Experience: Bachelor’s Degree in Data Science, Marketing Analytics, Statistics, or a related field (or equivalent experience) Experience applying advanced statistical and machine learning techniques, including regression, classification, experimental design and optimization 2+ years’ experience with Python (Pandas, NumPy, XGBoost, etc.) and SQL is required Experience with modern cloud platforms such as Snowflake or Databricks is required Experience with Business Intelligence tools such as Tableau or Power BI is required Familiarity with AI tools and applications in data workflows is preferred Knowledge of multi-channel marketing is preferred Physical Requirements: Ability to work 8 hours consecutively Prolonged periods of sitting at a desk and working on a computer Salary: The starting salary range for this position is $90,000-$120,000. At IWCO, base pay is determined by job-related knowledge, skills, credentials, and experience, along with factors such as role scope and location. Candidates seeking compensation outside of the posted range are encouraged to apply and will be considered based on their individual qualifications and/or may be considered for other positions. Pay is influenced by a variety of factors specific to the position, including market conditions and, in some cases, education, work experience, and certifications. Beyond competitive pay, IWCO is committed to supporting our team members and their families with comprehensive benefits. These may include health, dental, and vision insurance, life insurance, and other wellness programs. Eligible employees also enjoy 401(k) plans, paid holidays, vacation time, sick leave, and more. At IWCO, we invest in you so you can take care of what matters most. IWCO is an Equal Opportunity Employer. We welcome diversity and provide equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or any protected status as defined by law. Accommodations are available for individuals with disabilities upon request. Contact our HR Department for more information. Eligibility: Authorization to work for any employer in the United States is required. IWCO will not sponsor a work visa for this role.