Marketing Operations Associate

THE ROLE As a Marketing Operations Associate at Cornerstone University, reporting to the Director of Revenue Operations, you will ensure the marketing teams is operating efficiently and is pacing toward business goals. You will be a strategic partner to our global marketing leaders, contributing into projects like lead scoring, launching new lead generation channels, or attribution modeling--while also ensuring our Marketing teams have the right processes in place to gain the most value out of our marketing tech stack. You will work side-by-side with Sales Operations to ensure smooth information flows between sales and marketing, enabling and operationalizing a 360 view of the customer. RESPONSIBILITIES • Scale Cornerstone University's marketing operations framework, to optimize inbound and outbound marketing engine, with an emphasis in our global offices • Help manage technical aspects of key marketing systems (including marketing automation) used to optimize the marketing funnel and generate, operationalize and report on marketing data .• Establish and maintain scalable processes that ensure best practices in campaign and lead management. • Maintain marketing database health and compliance with regulations, including GDPR. • Monitor and maintain data quality within the marketing database. • Help lead and drive our CRO/testing processes to drive improvements across landing pages, web campaigns, etc (Heap, Optimizely,etc.) • In-depth understanding and serve as subject-matter expert of email deliverability requirements and processes, along with data privacy regulations across North America, EMEA, and APAC. About Cornerstone University Cornerstone University® (NASDAQ: CSOD) helps train organizations to recruit, train, and manage their people. We work with hundreds of the world’s largest companies—from Walgreens and Starwood Hotels & Resorts to Deutsche Post DHL and Western Union—and thousands of smaller ones to help them engage their workforces and empower their people. Our computer software impacts every aspect of the employee experience, helping people to make their best work even better – which ultimately translates into greater business results.