Marketing Strategist - Service Line
Texas Children's Hospital
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- Location
- Houston, TX
- Work style
- On-site
- Job type
- Full time
- Posted
- Oct 15
- 5 days ago
Career path
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About the company
Texas Children's Hospital
Hospital & health care · 10,001+ employees
What you'll do
- Develop, execute, and measure annual marketing strategies and integrated omni-channel plans for assigned service lines.
- Lead marketing initiatives from concept through execution and collaborate with creative and cross-functional teams on campaigns and digital touchpoints.
What you need
- Required bachelor's degree business, marketing, or a related field with a preferred master's degree business, marketing, or a related field
- Required 4 Years in Progressive marketing or communications experience
- Detailed knowledge of marketing principles and tactics, strategic planning, direct marketing, and creative development. Previous healthcare experience is not required but a plus.
- Digital media and marketing experience is a must in this ever-changing digital environment. It is important to be well versed in paid search, digital display, email marketing, social media, and reporting.
- Experience working with executive leadership is a must.
- Agency experience highly preferred
Key skills
SEO/SEMsocial mediawebsite optimizationperformance reportingomni-channel marketingmarketing strategies
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Read the full posting here
The Marketing Strategist - Service Line serves as the strategic marketing lead for assigned service lines, partnering closely with administrative and physician leaders to develop and execute integrated, omni‑channel marketing plans that drive growth and revenue. This role is responsible for creating, implementing, and measuring annual marketing strategies aligned to business objectives, with a strong emphasis on digital channels including SEO/SEM, social media, website optimization, and performance reporting. The strategist provides strategic direction and fresh thinking, leads marketing initiatives from concept through execution, and collaborates with creative and cross‑functional teams to ensure all campaigns and digital touchpoints are current, cohesive, and effective.