At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing and retail marketing.
From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.
Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.
Check out our website to learn more about us and what we do.
The Media Coordinator will support the account management team by executing paid social media campaigns across various platforms.
They are responsible for preparing performance reports, managing campaign budgets, and collaborating with internal teams to ensure accurate media planning.
What you need
Candidates must hold a Bachelor's degree and possess 0-2 years of professional experience in marketing or advertising.
Strong analytical skills, proficiency in Excel and PowerPoint, and a willingness to learn self-serve ad platforms are essential for this role.
At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands matching their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for the outdoors and doing great work for great brands.
The Job
The Media Coordinator will support the account management team, executing the tactical elements and reporting on the outcomes of our clients' Paid Social Media campaigns. This role will focus on executing paid media through social platforms like Meta, TikTok, Pinterest, Reddit, Snapchat and other emerging social media platforms. You'll adeptly prioritize multiple tasks and clients daily to ensure seamless campaign execution, balancing creative thinking with data-driven analysis.
The Work
Support Media Strategists during campaign strategy development and plan execution
Build and assist in management of paid social media campaigns across multiple self-serve platforms (Facebook/Instagram, Snapchat, Pinterest, etc.)
Prepare weekly and monthly reports on client KPIs and analyze results
Conduct research to inform and support media strategies and tactics
Collaborate with Media Strategists to ensure all campaign details are addressed, including drafting insertion orders, confirming budgets, coordinating materials, and maintaining data accuracy in media plans
Utilize trafficking and reporting tools to monitor delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)
Coordinate with the Operations and Finance team to ensure timely billing
Stay up to date on latest research and media trends
The Essentials
Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying.
Bachelor’s Degree
0-2 years professional experience
Your Capabilities
Strong quantitative and analytical skills, with comfort managing budgets and the math behind them
Ability to turn campaign data into clear, accurate weekly and monthly reports
Basic understanding of marketing and advertising principles, media concepts and terms, and creative and budget requirements
Eagerness to learn self-serve ad platforms (Meta, TikTok, Pinterest, Snapchat, Reddit) and trafficking and reporting tools
Research skills, plus curiosity about media trends and emerging platforms
Highly organized and detail-oriented, keeping media plans, insertion orders and materials accurate and on track
Able to prioritize, multitask and manage time under pressure
Collaborative team player who also works confidently on their own and uses the resources at hand
Clear communicator who builds effective relationships across departments, including Operations and Finance
Balances creative thinking with data-driven analysis
Competent in Excel and PowerPoint
Willing to learn new things and challenge the norm
The Extra Mile
Knowledgeable on aspects of digital and traditional media such as Paid Social Media, Search Engine Management, Search Engine Optimization, Digital Display, Mobile, Out-of-home, TV, Print, etc.
Experience in META Ads Manager, Snapchat Ads, Pinterest Ads, Google Analytics, Google Ads, Google Looker Studio and/or Google Campaign Manager
Excel master
Understanding of Backbone’s core values
A love of the outdoors
Natural curiosity
A sense of humor
Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.
Salary: $50,000 - $55,000 annually
Benefits: Health, Dental, Vision, 401k match
Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime
About Backbone Media: We are the country's leading active lifestyle media agency. For over 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.
Please no phone calls regarding job inquiries.
Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.
