Sales Development Representative

About Walker AdvertisingFor over 40 years, Walker Advertising has helped connect people seeking legal assistance with the right attorneys, partnering with law firms across the country to expand their reach and impact. Founded on Mary Ann Walker Aguirre’s efforts to overcome language barriers and improve access to justice, Walker has grown into a national network of more than 600 law firms, connecting millions of consumers with legal representation.Through trusted brands, innovative marketing, and a commitment to serving diverse communities in both English and Spanish, Walker Advertising helps law firms grow while advancing a larger purpose: creating positive change and expanding access to justice for all.About The RoleThe Sales Development Representative (SDR) is responsible for generating qualified pipeline for the Business Development Executive team by identifying and engaging law firms that could benefit from Walker’s legal lead generation programs.This role focuses on outbound prospecting, consultative discovery, and opportunity qualification before handing off qualified opportunities to sales representatives. Walker sells ROI-driven legal marketing programs. Successful SDRs in this role operate as both hunters and business advisors, capable of having thoughtful conversations with law firm decision makers. ResponsibilitiesIdentify and engage prospective law firms that could benefit from Walker Advertising’s lead generation services including but not limited to:Client ProspectingConduct target account research to identify law firms that fit Walker’s ideal client profilePerform cold calling outreach to law firms and legal practicesExecute personalized email prospecting along with structured outreach sequencesUse LinkedIn prospecting and engagement to initiate conversations with legal decision makersSupport the development of qualified opportunities and contribute to long-term client growth by identifying strong prospective partnerships including:Opportunity QualificationConduct discovery conversations to assess whether a firm is a strong fit for Walker’s programsQualify practice areas such as Personal Injury and Motor Vehicle AccidentIdentify key buyer personas including Managing Partners, Firm Owners, and Marketing LeadersEvaluate the firm’s current marketing strategies and growth goalsUnderstand intake capabilities, case values, and geographic marketsSchedule qualified meetings with Business Development Executives within defined timelinesDocument prospect engagement and qualification criteria within SalesforcePipeline DevelopmentMaintain consistent outbound prospecting activity and track engagement in SalesforceBuild and maintain a pipeline of qualified opportunities including meetings scheduled and held that lead to pipeline growthShare outreach strategies, messaging improvements, and prospect insights with the sales teamSales Team CollaborationPartner closely with Business Development Executives (BDEs) to ensure smooth handoff of qualified opportunitiesProvide context and insights from prospect conversationsContribute feedback that helps refine targeting, messaging, and outreach strategiesWhat Makes You Successful in this RolePersistent and resilient in high-activity outbound environmentsComfortable engaging business owners and senior professionalsCurious about businesses and how they growOrganized and disciplined in managing outreach and CRM documentationStrong communicator capable of thoughtful, consultative conversationsExperience and Education1–2 years of B2B outbound sales experience (SDR, BDR, or similar role) and proven sales quota attainment track record.Experience prospecting through calls, email, and LinkedIn Experience working in high activity outbound environmentsExperience selling into Legal Markets or professional services is strongly preferred.Bachelor’s degree or Associates degree in Business, Marketing, Communications, Legal Studies, or related field. Relevant sales experience will also be considered.Experience with tools and technology such as Salesforce CRM, Sales Engagement Tools (Outreach, Apollo, Gong, Hubspot, or Groove), LinkedIn Sales Navigator, Sales Intelligence tools such as ZoominfoBenefits/Perks3 Weeks Paid Time Off12 Weeks of Paid Parental LeaveComprehensive Insurance Coverage (Medical, Dental, Vision, etc.)401(k) Retirement Savings PlanWellness Initiatives/Employee Assistance ProgramRewards and Recognition ProgramsCareer Development OpportunitiesCompensation$50,000 base + $35,000 variable compensation (OTE: $85,000)AI Disclaimer & AccommodationsWe may use AI-enabled tools to assist with certain parts of our hiring process, including application review and candidate evaluation. These tools support our team and are used with human oversight. All final hiring decisions are made by humans.If you require reasonable accommodations during the application process or have questions about our hiring process, please contact OWSC@walkeradvertising.com.