Social Media & Influencer Partnerships Coordinator

Role Overview The Social Media & Influencer Partnerships Coordinator supports Food Bank For New York City’s social media presence through content creation, cultural trendspotting, and relationship-building with creators, influencers, talent, public figures, and mission-aligned partners. This role helps expand awareness, engagement, and support for Food Bank’s mission by combining social media execution with partnership development. The ideal candidate is a social-first communications professional who can identify opportunities in culture, create compelling content, and cultivate authentic partnerships, while ensuring all storytelling remains thoughtful, inclusive, and dignity-centered. This role requires regular, in-person presence across New York City for events, activations, and field content. Candidates must be based in the NYC metro area. --- Key Responsibilities Content & Social Media Support the creation of engaging, platform-appropriate content, including copy, graphics, carousels, Reels, Stories, and short-form video. Produce original content under the direction of the Senior Social Media Manager and in alignment with campaign goals, editorial direction, brand voice, and organizational priorities. Elevate the voices and experiences of neighbors, community partners, volunteers, and staff through respectful, dignity-centered storytelling. Schedule and publish approved content across social platforms. Help maintain content calendars and campaign timelines. Oversee community management across all platforms, monitoring comments, DMs, mentions, and relevant conversations, responding where appropriate and escalating sensitive or high-risk issues. Stay current on social media trends, cultural moments, platform changes, and emerging formats, proactively bringing forward thoughtful, mission-aligned opportunities for Food Bank to engage. Events & Field Content Support social media coverage of events, activations, press moments, volunteer opportunities, and partner visits across NYC. Capture photos and videos and help turn events and activations into timely social content. Conduct or support short, informal interviews with volunteers, neighbors, partners, staff, and, when appropriate, public figures or celebrities. Organize and share captured photos, video, and other assets with the Senior Social Media Manager and Communications team. Influencer, Talent & Cultural Partnerships Stay highly attuned to NYC events, pop culture, entertainment, food, music, sports, and emerging talent to identify relevant content, partnership, and activation opportunities. Identify and research creators, influencers, comedians, chefs, athletes, celebrities, and cultural tastemakers whose audiences and values align with Food Bank's mission. Monitor concerts, comedy shows, cultural events, restaurant openings, festivals, and other high-profile NYC moments for potential opportunities. Support creator, influencer, and talent engagement efforts by researching prospects, drafting outreach, coordinating communications, tracking relationships, and helping move opportunities from initial contact to activation. Maintain organized trackers and databases for talent, influencers, partnerships, outreach, events, and engagement. Qualifications and Experience Required Qualifications 1–3 years of experience in social media, digital communications, content creation, marketing, journalism, or a related field. Strong understanding of Instagram, TikTok, Facebook, and LinkedIn and how to create content for different platforms. Demonstrated interest in New York City's cultural landscape, including entertainment, comedy, food, sports, media, creators, and emerging social trends. Strong writing, editing, and communication skills. Comfortable creating and editing short-form photo and video content. Proactive and curious, with the ability to identify opportunities and bring forward ideas. Strong organizational skills and attention to detail. Comfortable working in a fast-paced environment and responding to timely opportunities. Demonstrated ability to approach community storytelling with empathy, respect, and good judgment. Experience with Canva, CapCut, Excel/Google Sheets, social scheduling tools, and basic photo/video editing preferred. Preferred Qualifications Experience supporting live events or activations on social media Basic video editing and graphic design skills (Canva, Adobe, CapCut, etc.) Familiarity with issue-based or advocacy communications Knowledge of NYC communities or community-centered storytelling Spanish or another commonly spoken NYC language a plus Education Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or related field, or equivalent combination of education, training, and/or experience. Working Conditions / Additional Information · Hybrid role · Regular in-person presence required across New York City for events, activations, and field content · Occasional evening or weekend work for events or activations · Ability to travel throughout NYC as needed · Must be able to stand for extended periods during events and lift up to 25 lbs The compensation for this role ranges from $60,000 to $65,000 Featured Benefits · Competitive Health Benefit Package (Medical, Dental & Vision) · 403(b) Retirement Plan with company match · Generous paid time off (PTO, Holidays, Birthday Off, Volunteer Time, 4-Day Work Weeks during the Summer & more!) · Paid Parental Leave · Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA) & Commuter Reimbursement Accounts (CRA) · Learning & Development Opportunities (Robust LinkedIn Learning library, Lunch & Learn Sessions, internal employee development & more) · EAP, wellness and mental health resources · Discounted staff perks (e.g., movie tickets, gym memberships, travel) People-First Culture At Food Bank For New York City, we pride ourselves on having a People-First Culture — our people are our greatest strength. In addition to our benefits, we offer employee engagement opportunities such as our culture committee, annual organization celebrations, and more!