Business Development Representative - 1085 (Remote)

About the company

Lightcast

Internet · 501 to 1,000 employees

What you'll do

• Generate Awareness and Build Pipeline: You will proactively identify and engage prospective mid-market customers through outbound prospecting using email, phone, LinkedIn, and other channels. You will also follow up on qualified inbound and marketing-generated leads to create new business opportunities.
• Prioritize and Prospect Target Accounts: You will manage a defined portfolio of mid-market accounts and use intent signals, engagement data, account research, and sales team input to prioritize the organizations and prospects most likely to engage. You will balance consistent prospecting volume with thoughtful, relevant personalization.
• Qualify Prospects: You will uncover customer pain points, business priorities, timing, and relevant use cases to determine whether there is a strong opportunity for Lightcast. You will ensure a seamless handoff to the appropriate Account Executive and maintain accurate, timely records of prospect interactions and qualification details in Salesforce and related tools.
• Partner Closely with Mid-Market Sales: You will work directly with Mid-Market Account Executives to align on priority accounts, prospecting strategies, messaging, and follow-up opportunities. You will maintain regular communication with your aligned Account Executives and proactively identify accounts where BDR support can help create or accelerate pipeline.
• Collaborate Cross-Functionally: You will partner with Marketing to support targeted campaigns, events, webinars, content-related follow-up, and other demand-generation initiatives. You will provide feedback on prospect engagement, messaging, lead quality, and market trends to improve future outreach.
• Reengage Existing Opportunities: You will identify opportunities to reconnect with previously closed-lost, stalled, or inactive prospects whose business needs, timing, leadership, or market conditions may have changed.
• Contribute to Team Growth: You will share insights, messaging strategies, and successful prospecting approaches with the broader BDR team. You will also actively participate in training, role-playing exercises, coaching sessions, and team meetings to continuously improve your sales skills and effectiveness.

Keywords for your resumePro

The words this employer's screening is likely to look for.