Digital Marketing Specialist

The Digital Marketing Specialist manages Grimco’s paid search and paid media campaigns across Google, LinkedIn, and YouTube, with a focus on customer acquisition and return on ad spend. This person partners with the digital marketing strategist on Answer Engine Optimization (AEO), creating and updating website and blog content to improve how Grimco is found and cited across AI platforms and search. Key Responsibilities & Duties Plan, launch, and optimize paid campaigns across Google, LinkedIn, and YouTube, including ad copy, targeting, and landing pages Manage ad budgets, pacing, and expense reconciliation Track how Grimco shows up in AI-generated answers (ChatGPT, Gemini, Claude) and organic search, and flag gaps Write and update website and blog content to close those gaps Report on paid, organic, and AI search performance Support customer experience management through CX data analysis and marketing attribution reporting Support email, social, and promotional event campaigns Collaborate with cross-functional teams and marketing partners Required Self-starter with strong organization, attention to detail, and analytical skills Strong copywriting skills 2+ years of experience in digital marketing, with paid search experience Hands-on Google Ads experience, including bidding, budgets, and conversion tracking Knowledge of Google Analytics (GA4) and Google Search Console Understanding of SEO and how AI platforms find, cite, and recommend content Preferred Bachelor’s degree in Marketing, Business, or Communications Agency experience Experience with SEO tools (e.g., Semrush, Ahrefs) or AI visibility tracking tools Experience with HubSpot or similar CRM platforms E-commerce or B2B experience Benefits Competitive Salary Full medical, dental, and vision coverage, with premiums unchanged for nearly two decades ($16.50 biweekly for employee-only coverage) Additional insurance policies available, including Voluntary Life, Whole Life, Accident, and Critical Illness coverage Company-Paid Life Insurance Company-Paid Short-Term/Long-Term Disability Paid Maternity/Paternity Leave Paid Holidays Vacation Accrual (PTO Rollover) 401K with Profit Sharing (up to 6% of total compensation) Employee Recognition Prizes Employee Referral Benefits Volunteer Time Off By completing this online application for employment, you certify that the information on this application is true and complete to the best of your knowledge. You understand that any misrepresentation or omission of fact in response to any inquiry made in this application may result in rejection of application or, if hired, dismissal whenever it is discovered. You authorize and release all parties from any liability or damage that may result from seeking, furnishing, or using such information. You understand and agree that, if hired, your employment is for no definite period and may, regardless of the date of payment of compensation, be terminated by Grimco, Inc. at any time, for any or no reason, with or without notice. You understand that no representation to the contrary is valid unless in writing, setting a definite term of employment, and signed by the company's CEO. You further understand and agree that any job offer is contingent upon your passing, to the company's satisfaction, a drug and/or alcohol test, criminal background check and other possible screenings. You understand that this application is active for 90 days only, and if you do not hear from the company but still wish to be considered for employment after 90 days, you will need to fill out a new application.