Digital Marketing Specialist
Waterworks
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- Location
- Danbury, CT
- Work style
- Hybrid
- Posted
- Oct 28
- 2 days ago
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Career path
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About the company
Waterworks
Design · 201 to 500 employees
When you see the world’s most inspiring homes and hotels, you invariably find Waterworks in the mix. For over 40 years, our designs have elevated the bath and kitchen experience, with exquisite fittings, fixtures, hardware and more. We strive to be participants in exceptional design moments not just through our products, but through how our company name shows up in the world at large.
What you'll do
- Independently build, update, publish and quality-check website pages within Magento, ensuring content accuracy, usability, brand consistency and timely execution.
- Implement approved content, messaging and creative assets in coordination with Brand Marketing and Creative; optimize presentation and structure for digital use without assuming ownership of editorial strategy or core copy development.
- Support website conversion and user-experience improvements through content refinements, testing, QA and implementation of approved enhancements.
- Identify and document website issues, maintain business-side Jira tickets, monitor progress and validate fixes in collaboration with internal Development teams and external digital operations support.
- Execute email campaigns from build through deployment in Mailchimp, including audience/list management, segmentation, asset coordination, QA, scheduling and post-send review.
- Implement approved campaign messaging and creative, working with Brand Marketing and Creative on content needs and maintaining accurate audience data and deployment lists.
- Monitor deliverability, engagement and campaign results; identify testing and optimization opportunities and recommend improvements to the Manager, Digital Growth & Performance.
- Implement approved SEO, generative engine optimization (GEO) and answer engine optimization (AEO) recommendations across website pages and digital content.
- Coordinate with internal partners and external search specialists on metadata, content structure, technical requirements, QA and ongoing optimization.
- Monitor organic search and related discovery metrics; summarize trends and flag opportunities for improvement.
- Maintain accurate performance dashboards and reporting records across website, email, organic search and relevant digital campaigns.
- Prepare monthly and quarterly performance summaries that identify trends, key learnings and actionable recommendations, in partnership with Carolyn and external agencies.
- Support social platform performance tracking and optimization analysis, coordinating with Brand Marketing while social content and community engagement remain within that team.
- Validate reporting accuracy and support measurement of website engagement, conversion and digital experience improvements.
What you need
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent relevant experience.
- 3 + years of experience in digital marketing, ecommerce, website operations or a related field, with demonstrated ownership of day-to-day execution.
- Hands-on experience using a content management system; Magento or a comparable ecommerce platform preferred.
- Experience building and deploying email campaigns using Mailchimp or a comparable platform, including QA and audience segmentation.
- Working knowledge of SEO and website optimization; familiarity with GEO/AEO is a plus.
- Ability to interpret digital performance data, identify patterns and propose practical improvements.
- Experience with analytics/reporting and project or ticketing tools (such as Jira or Monday.com) preferred.
- Strong attention to detail, prioritization, collaboration and communication skills; ability to manage multiple deadlines independently
- Strong communications skills both verbal and written.
- Interest in AI, automation and emerging digital technologies as tools to improve marketing workflows and effectiveness.
- Comfort collaborating with cross-functional teams and external agencies while maintaining clear accountability for assigned execution.
- Curiosity about user experience, conversion optimization and evolving digital discovery practices.
- Travel required up to 15%
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Perks
- medical/dental/vision
- 401k retirement savings plan
- PTO program
- summer half days
- volunteer day
- floating holiday
See full description on company page, apply now
Read the full posting here
About Waterworks
When you see the world’s most inspiring homes and hotels, you invariably find Waterworks in the mix. For over 40 years, our designs have elevated the bath and kitchen experience, with exquisite fittings, fixtures, hardware and more. We strive to be participants in exceptional design moments not just through our products, but through how our company name shows up in the world at large.
What We Provide
What gives us an edge over our competitors is our people. We work in a highly collaborative, creative environment that values each team member’s contributions to our mission. We empower our associates with extensive training, career growth opportunities, competitive salaries, bonus potential and a comprehensive benefits package including medical/dental/vision, and 401k retirement savings plan. We offer a generous PTO program (vacation, personal and sick time) with additional perks like some summer half days and a volunteer day. The company observes at least 8 federal holidays throughout the calendar year plus a floating holiday that associates can use at their discretion.