Digital Marketing Strategist

Position SummaryThe Digital Marketing Strategist is responsible for developing, managing, and optimizing Red E’s digital advertising efforts to increase online sales, generate qualified leads, improve conversions, and drive measurable revenue growth. This is a hands-on, results-driven role focused on paid digital advertising, e-commerce performance, conversion optimization, and analytics. The Digital Marketing Strategist will independently manage campaigns, analyze performance, identify opportunities, and implement improvements that produce measurable business results. Key ResponsibilitiesDevelop, manage, and optimize Google Ads, Google Shopping, Meta advertising, and retargeting campaigns.Manage advertising budgets and continually optimize campaigns for performance and return on investment.Track and analyze key performance metrics, including CPL, CPA, CTR, conversions, sales, and revenue.Analyze website traffic and customer behavior to identify opportunities to increase online sales and generate qualified leads.Conduct A/B testing on advertisements, landing pages, and website content to improve performance.Identify opportunities to improve conversion rates, reduce abandoned carts, and strengthen the online purchasing experience.Track qualified leads through the sales process to measure conversion rates, revenue impact, and overall marketing effectiveness.Develop and maintain reporting dashboards that provide meaningful insight into marketing performance and profitability.Identify and implement new digital advertising strategies and opportunities that support sales and revenue growth.Collaborate with marketing, sales, and other team members to align digital marketing efforts with business goals. Who We're Looking ForThis role is a great fit for an experienced digital marketer who enjoys combining strategy, data, advertising, and problem-solving to produce measurable business results. You understand that successful digital marketing goes beyond clicks and impressions and are motivated by turning marketing efforts into qualified leads, sales, and revenue. We’re looking for someone who takes ownership and goes beyond simply managing campaigns and producing reports. The right person will proactively identify opportunities, test new approaches, implement improvements, and use data to continually improve performance. Qualifications5+ years of hands-on digital advertising experience preferred.Advanced knowledge of Google Ads, Meta Ads, Google Analytics 4, and Google Tag Manager.Experience with e-commerce analytics, conversion tracking, and conversion optimization.Strong analytical and problem-solving skills with the ability to turn data into actionable improvements.Ability to independently manage campaigns, analyze results, and make performance-driven adjustments.Familiarity with WooCommerce, WordPress, HubSpot, and Google Merchant Center is preferred.Strong attention to detail, organization, and communication skills.Self-motivated with the ability to take initiative and adapt in a dynamic environment. Why This Role MattersThe Digital Marketing Strategist plays an important role in connecting Red E with new and existing customers and turning digital marketing efforts into measurable business results. Success in this role means increasing online sales, generating qualified leads, improving conversions, and contributing directly to revenue growth. Who We AreRed E was founded in 2012 with a simple mission: help farmers get more life, performance, and reliability out of the equipment they already own. What started as a small engineering firm quickly evolved into something bigger: a company dedicated to designing high-performance aftermarket solutions for air seeders, planters, and other agricultural equipment. Today, Red E serves farmers across North America and around the world with engineering, parts, and full-service rebuild solutions designed to help them keep their equipment running better than new. How We're DifferentPlain and simple, it's our culture and our drive for excellence. We're a team that takes pride in doing good work, solving problems, supporting one another, and continually finding ways to get better.We focus on four key areas:Leadership: Lead by example through servant leadership and create an environment where people can take ownership and pride in what they do.Purpose: Understand what we do and why it matters. Our work supports farmers and helps bring better products, services, and solutions to the marketplace.Opportunity: Continually look for ways to improve, learn, solve problems, and create value.Growth: Keep moving forward. If we aren't growing, we aren't winning. Benefits & PerksRed E provides eligible team members with:401(k) retirement plan with company match.Health, dental, and vision insurance plan options.Life and disability insurance plan options.Supplemental voluntary benefits.Paid Time Off (PTO) and paid holidays.Paid volunteering time.Matching charitable gift fund.Quarterly team-building events.Modified flex time plan.Annual profit sharing.Learn More About Red EWant to get a better feel for who we are and what we do? Check out our website, YouTube channel, and Facebook page.