Marketing Specialist- Outsourced IT Company

About Us Link High Technologies is a managed IT services provider founded in 1992 and headquartered in Florham Park, NJ. For over 30 years we've delivered network management, cybersecurity, cloud services, and IT support to businesses across the NJ/NY/PA metro area, with deep expertise serving manufacturing and distribution companies alongside healthcare, government, and finance clients. Our mission is to empower businesses with reliable, secure, and efficient technology so they can focus on what they do best. Job Summary We're seeking a dynamic and detail-oriented Marketing Coordinator to join our team in Florham Park. This role will execute marketing strategy, manage campaigns, and support lead-generation efforts as we grow our in-house marketing capabilities. You'll work closely with sales and leadership to build brand awareness and fill the pipeline with qualified opportunities in our core verticals. This is a HYBRID role (3 days in the office in Florham Park, 2 Days Remote). There will be some local travel to promote our company and IT services through in-person networking and trade show events. Most of these events are within one hour of our Florham Park offices. Key Responsibilities Campaign Management: Plan, execute, and monitor sales-aligned marketing campaigns across email, social media, and digital advertising, including outbound sequences and prospecting workflows. Content Creation: Develop engaging content for blog posts, social media, newsletters, case studies, and other marketing materials that speak to IT decision-makers in manufacturing, distribution, healthcare, and other regulated industries. Event Coordination: Help plan and run events, webinars, and trade shows that put Link High in front of prospective clients. Follow up on leads afterwards. ( No cold calling) SEO & Website: Support ongoing SEO efforts (SEMrush) and help maintain and improve linkhigh.com content and lead-capture forms. Analytics & Reporting: Track campaign and website performance, prepare reports, and surface insights that improve results over time. Collaboration: Partner with the sales team and leadership to keep marketing and sales efforts aligned and to support a smooth, cohesive prospect experience. Requirements Bachelor's degree in Marketing, Communications, or a related field. 2+ years of marketing experience, ideally in IT, MSP, or B2B technology. Strong written and verbal communication skills. Proficiency with digital marketing and analytics tools (Google Analytics, social media management platforms; experience with tools like HubSpot, Apollo, Instantly.ai, or SEMrush a plus). Creative thinker and problem-solver who can manage multiple projects and deadlines. Comfortable working in office 3 days/week at our Florham Park, NJ headquarters. Benefits 100% employer-paid medical and dental insurance. 401(k) with company match. Short-term and long-term disability coverage. Life insurance. PTO that increases with tenure, plus paid holidays. Opportunities for professional development and growth in a stable, 30+ year old company. Collaborative, supportive team environment.