Retention Marketing Specialist

Position Summary The Retention Marketing Specialist supports the execution and optimization of Skullcandy's retention marketing programs, with primary ownership of email and SMS channels. This role plays a critical part in engaging existing customers, driving repeat purchase, and strengthening long-term brand relationships. In addition to day-to-day channel execution, this role partners closely to support loyalty program development, consumer insights, and retention strategy. The ideal candidate is organized, data-curious, and excited to learn how retention, loyalty, and customer behavior work together to drive growth. Primary Functional Responsibilities Email & SMS Execution (Primary Ownership) Execute and optimize email and SMS campaigns across promotional, lifecycle, and triggered messaging. Manage campaign & triggered flow setup, QA, scheduling, and deployment to ensure accuracy and timeliness. Support audience segmentation and targeting to improve relevance and performance. Maintain campaign calendars and ensure alignment with ecommerce and promotional priorities. Performance Tracking & Optimization Monitor channel performance including open rates, CTR, conversion, and revenue contribution. Analyze results to identify trends, learnings, and optimization opportunities. Support A/B testing of subject lines, messaging, timing, and offers. Loyalty Program Support Support in the development and ongoing optimization of the loyalty program. Assist with loyalty campaign execution, member communications, and program reporting. Help analyze loyalty member behavior and engagement trends. Consumer Insights & Analytics Support Partner with Analytics and Retention leadership to help surface customer insights related to repeat behavior, engagement, and lifecycle performance. Assist in building reports and dashboards to track retention health and customer cohorts. Translate insights into actionable recommendations for retention programs. Cross-Functional Collaboration Work closely with Ecommerce, Creative, Digital Experience, and Growth Marketing teams to ensure retention messaging aligns with site experience and brand voice. Coordinate with Creative and Digital Experience teams to deliver high-quality email and SMS assets. Support cross-channel planning and execution during key launches and promotional moments. Stay ahead of industry trends, leverage emerging technologies, and champion AI-driven solutions that enhance CRM performance, personalization, and operational efficiency. Required Experience & Skills 2–3 years of experience in retention marketing, lifecycle marketing, or CRM-related roles. Hands-on experience executing email and/or SMS campaigns. Basic understanding of ecommerce and retention KPIs. Strong attention to detail and ability to manage multiple campaigns at once. Analytical mindset with comfort working in performance dashboards and reports. Strong communication and organizational skills. Experience with email and SMS platforms (e.g., Klaviyo or similar). Exposure to loyalty programs or customer insights work. Experience in DTC or ecommerce environments. Interest in customer behavior, lifecycle marketing, and long-term brand building.