Social Media & Content Specialist

Key Responsibilities Photograph, film, and edit content at education courses, trade shows, events, and dental practices, working directly with clinicians and key opinion leaders. Design social graphics, thumbnails, and short-form videos using Adobe Creative Cloud, and partner with the design team on larger projects. Plan and manage the social media calendar across Instagram, Facebook, LinkedIn, and YouTube, with a focus on clinical and educational content. Run paid social campaigns on Meta and LinkedIn, including customer list targeting, custom lead generation forms, and event promotion. Manage and optimize ad budgets, conduct A/B testing on ad creatives and targeting, and continuously improve campaign metrics (CPL, CPA, CTR, ROAS). Conduct competitor research and benchmark industry trends across social media platforms to identify growth opportunities and optimize brand positioning. Track performance using platform analytics and AI tools, delivering structured monthly reports and actionable insights to the Marketing team to refine overall digital strategies. Engage with followers and respond to comments and messages from dental professionals to build a strong community. Use AI tools to speed up copywriting, editing, and reporting, while ensuring all ad messaging and content comply with medical device and healthcare marketing regulations. Support internal employees and teams in sharing official content. Maintain company camera and production equipment. Qualifications Required Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience. 2–4 years of experience in social media, content marketing, or paid campaign management. A strong portfolio of photography, video, and social graphics produced by yourself. Proficiency in Adobe Creative Cloud (Photoshop, Premiere Pro, Lightroom). Hands-on experience with DSLR/mirrorless cameras, lighting, and audio equipment. Solid working knowledge of Meta Business Suite, Meta Lead Forms, and LinkedIn Campaign Manager, with a strong ability to analyze campaign analytics. Regular and practical use of AI tools for content creation, data analysis, and reporting. Strong written and verbal communication skills, comfortable interacting with clinicians and stakeholders. Valid driver's license and ability to travel up to 30%, including some evenings and weekends. Preferred Experience in the dental, medical device, or healthcare industry. Proven experience setting up and managing Meta Lead Forms and native LinkedIn Lead Gen Forms for lead capturing. Experience conducting competitive intelligence and social media benchmarking. Work Environment & Physical Requirement Regular travel to courses, trade shows, and dental practices across the U.S. Some evening and weekend work required for events. Ability to lift and carry production equipment up to 25 lbs. and to stand for extended periods during events. Camera and production equipment provided by the company. Compensation & Benefits Base Salary: 65K-80K Health, Vision & Dental Insurance: Comprehensive coverage for you and your family Life Insurance & AD&D: Basic Life Insurance and AD&D, 100% company-sponsored Disability Insurance: Short-term and long-term disability, 100% company-sponsored 401(k) Plan: Company match up to 5% of salary Paid Time Off: 15 days in the first year (6 vacation + 9 sick days), increasing to 20 days from the second year Birthday PTO: One paid day off on your birthday Paid Holidays: 10 paid holidays per year About Hiossen Hiossen, established by its parent company Osstem in 2006 in Pennsylvania, USA, saw its evolution into Hiossen Implant by 2007 in NJ. Through innovative technology and a steadfast commitment to superior implant products, Hiossen has emerged as one of the leading global manufacturers of dental implants and equipment. Hiossen, Inc. and our global affiliates collectively have approximately 4,500 employees worldwide, operating in more than 40 countries and a sales distribution presence in more than 70 countries.