SPP Marketing Specialist

**Work Location: This is a hybrid position with a requiring 2- days on site. This ideal candidate would need to live within a commutable distance to our locations in Orange City, IA; Overland Park, KS; St. Louis, MO. Staples is business to business. You’re what binds us together. At Staples Promotional Products, we help organizations build stronger connections with their customers, employees, and communities through impactful branded merchandise solutions. We are seeking a Marketing Specialist to join our Brand Marketing team and support the development and execution of strategic marketing initiatives that drive awareness, engagement, demand generation, and business growth. In this role, you'll collaborate across Marketing, Sales, Merchandising, Creative, and Digital teams to bring integrated campaigns to life, create compelling customer experiences, and support the continued growth of Staples Promo. If you're a creative, organized, and analytical marketer who thrives in a fast-paced environment, we'd love to hear from you. What you’ll be doing: Support the planning, execution, and optimization of integrated brand marketing campaigns that drive awareness, engagement, and demand generation. Coordinate the development of marketing assets, content, and campaign messaging across email, web, social media, sales enablement, events, and other digital channels. Maintain brand consistency across marketing materials, communications, and customer touchpoints. Manage project timelines, campaign calendars, promotional schedules, workflows, and deliverables while coordinating with cross-functional stakeholders to meet deadlines. Partner with Creative, Sales, Merchandising, Digital teams, and Staples business units to execute go-to-market initiatives and support customer engagement. Monitor campaign performance, analyze results, and provide reporting insights and recommendations to improve effectiveness. Conduct market, competitive, and industry research to inform campaign planning and strategic decision-making. Support event marketing, seller enablement materials, and sales tools that strengthen customer engagement and solution adoption. What you bring to the table: Strong organizational, project management, and time management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment. Excellent written, verbal, presentation, and interpersonal communication skills. Analytical mindset with the ability to interpret data, identify trends, and recommend improvements based on insights. Experience developing marketing content, campaign messaging, and customer-facing materials. Ability to collaborate effectively with cross-functional teams and external partners. Understanding of customer engagement, lead generation, demand generation, and multichannel marketing strategies. Strong business acumen and a proactive, solutions-oriented approach. Passion for continuous improvement, innovation, and delivering meaningful customer experiences. What’s needed - Basic Qualifications 2+ years of experience in marketing, brand marketing, communications, or a related field. Experience using Google Analytics, Power BI, or similar analytics platforms to measure campaign performance and support decision-making. Experience with Marketo, Salesforce, or comparable marketing automation and email marketing platforms. Proficiency with Microsoft Office applications, including PowerPoint and Excel. Working knowledge of SharePoint and other collaboration tools. Demonstrated analytical, communication, organizational, and project management skills, with the ability to manage multiple priorities and deliver high-quality results. What’s needed - Preferred Qualifications: Bachelor’s degree in Marketing, Advertising, Communications, or a related field. 2–4 years of relevant marketing experience. Experience working with marketing agencies, creative partners, or external vendors. Experience supporting lead generation, demand generation, or integrated marketing campaigns. Knowledge of SEO, social media marketing, and content marketing best practices. Experience with marketing analytics, reporting, and campaign performance optimization. Copywriting and content development experience. Familiarity with layout, print production, and creative development processes. We Offer: Inclusive culture with associate-led Business Resource Groups Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, business considerations, geography, and internal equity.