Associate, Performance Media Group

Performance Media Associate, SPE Performance Media Group Sony Pictures has been successful in evolving its approach to media and marketing, building a best-in-class data foundation and launching an in-house Digital Media Buying team. Over the last 2 years, this team has been entrepreneurial at its core: laying the foundation of new internal marketing functions while growing and evolving to support the needs across Sony’s Theatrical business. As our landscape has changed, so have the needs of the business, which has led to the expansion of the performance media function. Today this group activating campaigns for many groups under the Sony umbrella, including Home Entertainment, Television, and Distribution. The incoming members are expected to have start-up mentality (ambitious, hands-on, etc.) – and a desire to build the future digital-first workforce of Sony Pictures. The Performance Media Associate will be responsible for the day-to-day setup and management of performance campaigns, including setup, managing budget, pacing, creative trafficking, and reporting with actionable analytics. To succeed in this role, the Associate must be ambitious, self-motivated, and detail-oriented, with a strong curiosity for performance media. They should thrive in ambiguity, applying structure proactively, and be comfortable managing across audience platforms. While cross-platform experience is ideal, Associates may specialize in a particular area (e.g., Social or Programmatic) based on team needs. Job Duties: Campaign Setup and QA: Execute platform builds and QA under Manager supervision, ensuring best practices are followed. Coordinate with performance pod members and agency partners to ensure assets and documentation are ready for launch. Campaign Management and Optimizations: Perform daily optimizations across platforms, monitor campaign pacing, and provide performance updates. Communicate in-console issues to Manager(s). Reporting: Support daily tracker maintenance, create weekly campaign snapshots, and contribute to post-campaign wrap reports. Training and Development: Participate in training sessions, knowledge shares, and hands-on learning across performance platforms (Social, Programmatic, Search). Requirements: Bachelor's degree 1-2 years of experience Experience working in digital media platforms Programmatic: DV360, Trade Desk, Amazon DSP, Walmart DSP Social: Meta (FB/IG), Snapchat, TikTok, Pinterest, X Search: Google Search, Amazon Ads Marketplace Proficiency in Excel (PivotTables, Graphs, Data Tables) with an analytical thought process Strong communication skills and attention to detail Ideal Attributes: Ambitious, proactive, detail-oriented Curious about data and campaign performance Thrives in a fast-paced environment and can work under pressure and with quick deadlines Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com . $72k to 93k Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law. Sony Pictures does not allow audio recording, video recording or use of AI note-taking tools during interviews. Please be aware these tools may be enabled as a default and can be difficult to disable once the interview has started, so we recommend you check your device and disable these tools prior to the start of your interview. If recording or the use of the tools occurs during the interview and cannot be promptly turned off or disabled, the interviewer may end the interview. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.