Communication Specialist, College of Business

About the company

Austin Peay State University

Higher education · 501 to 1,000 employees

What you'll do

• Implement the College of Business’s communications strategy across appropriate print, digital,social media, and other communication channels.
• Develop and distribute press releases, media pitches, feature stories, announcements,newsletters, and other written communications highlighting the College’s faculty, students,programs, research, partnerships, events, and accomplishments.
• Manage and create content for the College’s social media channels, including developingeditorial calendars, writing posts, creating visual content, monitoring engagement, andidentifying opportunities to increase the College’s reach and visibility.
• Prepare and publish a quarterly College of Business newsletter for faculty, staff, students, andalumni.
• Develop graphics, promotional materials, presentations, digital content, and other visualcommunications consistent with University and College branding standards.
• Identify compelling stories and communications opportunities throughout the College bydeveloping relationships with faculty, staff, students, alumni, and external partners.
• Coordinate with faculty and staff to gather information, photographs, quotes, and other materialsnecessary to develop accurate and compelling communications.
• Support communications related to the College’s external partnerships, Corporate PartnersProgram, student and faculty achievements, research, experiential learning, communityengagement, and societal impact initiatives.
• Maintain and organize digital communications assets, including photographs, graphics, logos,templates, and other promotional materials.
• Coordinate with the university’s Office of Public Relations and Marketing and other universityoffices to ensure College communications are consistent with university policies, brandingstandards, and broader institutional communications.
• Monitor media coverage and social media engagement, and provide the Director withinformation on communications performance and opportunities.
• Assist with the development of College marketing campaigns, promotional materials, events,and special initiatives.
• Support the College’s website and other digital communications platforms by developing,updating, and coordinating content as appropriate.
• Assist in maintaining consistent messaging and visual identity across College communicationsand promotional materials.
• Support the Director in documenting and communicating the College’s educational, economic,and community impact.
• Perform other duties as assigned.
• Ability to manage multiple projects and deadlines while maintaining attention to detail andaccuracy.
• Strong interpersonal and organizational skills and the ability to work effectively with faculty, staff, students, and external partners.
• Ability to manage multiple projects and deadlines while maintaining attention to detail and accuracy.
• Bachelor’s degree in communications, public relations, journalism, marketing, graphic design, or a related field.
• Demonstrated experience developing written and visual content for professional, organizational, or institutional audiences.
• Excellent writing, editing, proofreading, and storytelling skills.
• Experience managing social media platforms and developing content for multiple audiences.
• Demonstrated graphic design skills and proficiency with commonly used graphic design and digital content creation tools.
• Familiarity with photography, video, web content management, email marketing, or other digital communications tools is desirable.
• Experience in higher education, business, nonprofit, or other mission-driven organizations is desirable.Physical Requirements

Keywords for your resumePro

The words this employer's screening is likely to look for.