Marketing Operations Specialist

Join GoTu, a dynamic, growth-stage company that's revolutionizing the dental industry. Our cutting-edge on-demand web and mobile platform seamlessly connects licensed dental professionals with dental offices, meeting both temporary and full-time staffing needs. At GoTu, innovation meets meaningful relationships to empower practices and professionals alike.We’re seeking a Marketing Operations Specialist to help build and maintain the technical backbone of GoTu’s marketing function. This role will support AI-powered workflows across demand generation, content, lifecycle marketing, and analytics.This is not simply a “prompt engineering” role. The ideal candidate will get hands-on building and maintaining real workflows, automations, and integrations, and you'll be accountable for keeping them running well. . You’ll work at the intersection of marketing, data, product, and AI to create scalable infrastructure that helps GoTu’s marketing team operate more efficiently and effectively.Key Responsibilities: Maintain and improve GoTu’s internal AI teammate infrastructure, including routing logic, prompt maintenance, system optimization, and performance monitoringBuild and optimize marketing automation workflows in HubSpot, including sequences, lead scoring, lifecycle stages, lists, and cross-channel triggers for both dental offices and dental professionalsDevelop AI-powered content operations pipelines spanning brief generation, SEO/AEO workflows, drafting, quality assurance, and publishing automationOwn key components of the marketing data stack, maintaining clean attribution, UTM governance, funnel visibility, and pipeline reporting across platforms such as HubSpot, Snowflake, Hex, and TableauCollaborate with demand generation partners on channel infrastructure across LinkedIn, Meta, Bing, job boards, direct mail, and other acquisition channelsBuild and maintain AI-native marketing systems and engagement tools, including conversational AI and automated onboarding experiencesSupport scraper pipelines, data enrichment processes, and licensing data infrastructure that inform go-to-market targeting and ideal customer profile signal frameworksIdentify opportunities to improve marketing processes through automation, integrations, and AI-powered workflowsTroubleshoot system issues, identify root causes, and implement scalable solutions rather than short-term fixesDocument marketing systems and processes, maintain clear SOPs, and enable the broader marketing team to operate autonomously within the infrastructure you buildPartner cross-functionally with Marketing, Data, Product, and other teams to design and implement systems in an evolving, high-growth environmentKey Competencies1–3 years of experience in marketing operations, growth operations, revenue operations, or a related fieldBachelor’s Degree or equivalent professional experience requiredHands-on experience as a HubSpot power user, including workflows, lists, sequences, automation, lifecycle management, and reportingDemonstrated experience building with AI tools, including LLM APIs, AI development platforms, or workflow automation tools such as Make, n8n, or ZapierStrong analytical skills with an understanding of attribution modeling, funnel analysis, marketing performance, and pipeline reportingA systems-oriented mindset with the ability to identify root causes, design scalable solutions, and continuously improve existing processesAbility to work effectively across Marketing, Data, Product, and other functions without relying on a predefined playbookStrong written communication skills with the ability to create clear specifications, SOPs, technical documentation, and stakeholder updatesSuperb communication skills, both verbal and writtenAbility to thrive in a fast-paced, high-growth environmentComfort operating within ambiguity and taking ownership from initial concept through implementation and ongoing optimizationExperience with the following is a plus:Python or SQL for data, automation, and pipeline workSupabase, Snowflake, Hex, Tableau, or other modern data infrastructure and analytics platformsMarketplace, B2B2C, or two-sided platform business modelsAI agent frameworks and APIs, including LangChain, Claude API, OpenAI, or comparable technologiesHealthcare, dental, staffing, or recruiting industriesWeb scraping, data enrichment, licensing data, or ICP signal frameworksThe ideal candidate thinks in systems. When something breaks, your first instinct is to understand why and solve the root cause, not simply patch the issue and move on. You’ve built AI workflows that move beyond experimentation into real-world use, and you’re comfortable taking an idea from a whiteboard diagram to a functional integration. You’re energized by ambiguity, enjoy co-creating the roadmap, and bring a high level of ownership and initiative as an individual contributor.Learn More:https://joingotu.com/GoTu Technology, Inc. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.If you are passionate about driving enterprise growth and building meaningful relationships, we invite you to apply and be part of our innovative team.#LI-Hybrid