Sales Planner

About the company

Sinclair

Broadcast media · 5,001 to 10,000 employees

What you'll do

• Develop and refine multi-platform media plans aligned with sales strategy, pricing guidance, and client goals.
• Partner with the Sales team to translate RFPs into actionable, competitive proposals.
• Collaborate with Pricing & Planning to maintain rate integrity and ensure margin objectives are met.
• Coordinate with Inventory Management to confirm availability and optimize utilization across campaigns.
• Maintain deal accuracy from proposal through IO submission, ensuring plans reflect current inventory and approved pricing.
• Track sold inventory and forecast revenue pacing for assigned accounts.
• Own the preparation and accuracy of campaign performance reports, surfacing results and pacing updates to the Account Manager for client delivery.
• Partner with Campaign Management and Finance to reconcile billing, delivery, and revenue discrepancies.
• Maintain up-to-date records of booked revenue, flight dates, and campaign changes to ensure accurate financial reporting.
• Provide proactive visibility into any pacing or delivery concerns that may impact revenue or performance to Account Management and Sales.
• Process and review Insertion Orders (IOs) to ensure accuracy and alignment with approved plans.
• Collaborate with Campaign Management and Traffick teams to support smooth campaign setup and execution readiness.
• Support Operation Leadership in forecasting, reporting, and pipeline management.
• Maintain and improve internal planning documents, templates, and pricing matrices.
• Identify workflow efficiencies to improve speed and accuracy across Sales Planning and Campaign Management.
• Work with Marketing and Research to incorporate sponsorship opportunities or insights into proposals when applicable.
• Bachelor’s degree or equivalent work experience.
• 3+ years of experience in media planning, sales operations, or pricing & inventory within a publisher, network, or agency.
• Strong analytical and organizational skills, with exceptional attention to detail.
• Proficiency in Excel and familiarity with ad sales systems such as Freewheel, Operative One/AOS, WideOrbit, Broadway, Prisma, or Google Ad Manager.
• Ability to manage multiple priorities and work cross-functionally in a fast-paced environment.
• A proactive, solutions-oriented mindset with a commitment to operational excellence.

Key skills

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