Analyst Database Marketing

WALK-IN WEDNESDAY Interview on the spot! Every Wednesday from 12 PM - 2 PM 2500 E. Devon Ave | Des Plaines , IL 60018 Free Parking / Free Shuttle from the Rosemont Blue Line Station Duties and Responsibilities: Assists Database Marketing Manager in analyzing effectiveness of programs and promotions by utilizing data mining and pro formas and any other effective methodology. Responsible for test and control methodologies and back-end analysis of all campaigns, including return on investment analysis. Create statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions. Provides input to marketing on customer’s tastes, preferences and segmentation analysis. Develop and implement customer surveys, data collection tools, monthly segmentation reports, database hygiene and other reports as required. Reporting and analyzing; redemptions, membership enrollments, tracked play, ADT, time played, action and any other information requested. Perform data research and data quality audits. Develop marketing tools to utilize for analysis. Help define requests for support from other marketing areas. Develops recommendations for direct marketing tools that improve marketing efficiencies and effectiveness. Serves as liaison between marketing and IT on issues related to data mining and database integrity. Manages analysis from inception to completion, developing actionable recommendations. Supports tests of new marketing technology, especially segmentations. Adjust Complimentaries and/or points in player accounts. Shared service position to assist other Rivers Casino brand properties All other duties as assigned Perform the duties and responsibilities associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program as described in Section A of the Rivers Casino – Des Plaines ICS. Job Requirements: Bachelor’s degree in Data Analysis, Marketing, Economics, Finance, or a related field and/or appropriate database marketing/casino experience preferred Must have intermediate MS Excel, Access, Word and PowerPoint skills Experience with Tableau or other data visualization tools preferred Experience with relational database management systems and languages such as SQL, Access, and/or SQL Server a plus Ability to create, analyze and interpret financial reports and marketing analysis reports Excellent organizational skills, superior verbal, written and interpersonal communication skills Ability to quickly evaluate alternatives and decide on a plan of action Ability to successfully fulfill the pre-employment process Ability to work flexible shifts and days of the week including holidays Ability to obtain and maintain all necessary licensing Position includes lifting, pushing, pulling, frequent typing, sitting and/or standing Perks that Work! Medical, Dental, Vision, and Life Insurance 401K – 4% match to 5% Team Member Contribution $1 Daily Meals Earn up to 18 Days of Paid Time Off Your First Year Free Shuttle from Rosemont’s Blue Line Station Free Parking On-Site Rivers Casino Scholarship Program for Team Members and their Children/Grandchildren Tuition Reimbursement Fitness/Gym Reimbursement Community Volunteer Opportunities Leadership Training & Career Advancement Programs Team Member Exclusive Discounts