Digital Marketing Specialist - University Public Relations

About the company

University of Wyoming

Higher education · 10,001+ employees

What you'll do

• Generous Retirement Contributions: The State contributes 15.19% of your gross salary, and you contribute 3.93%, totaling 19.12% toward your retirement plan. 
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs. 
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure. 
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth. 
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources. 
• Develop and implement strategic digital marketing and content plans for the Office of the President, aligning communications with university priorities and key audiences.
• Create and produce engaging digital content, including graphics, photography, video, written content and presidential multimedia projects.
• Manage presidential social media accounts, website content and digital campaigns, including initiatives, events, appearances and podcasts.
• Establish and evaluate performance metrics and analytics to measure effectiveness and recommend improvements to digital communications.
• Lead content planning and strategy meetings with the President and collaborate with executive leadership, Institutional Marketing and campus partners.
• Provide expertise and recommendations on digital strategy, audience engagement, emerging platforms and communication best practices.
• Monitor audience engagement and manage or appropriately escalate sensitive communications to support accuracy and protect the university’s reputation.
• Manage multiple projects, content calendars and deadlines, including occasional evening or weekend coverage of presidential activities.
• Maintain organized digital content, campaign assets, analytics reports and related records.
• Assist with presentations, briefing materials and other communications supporting presidential initiatives.
• Stay current on emerging digital marketing tools, platforms, trends and best practices.
• Provide support for special events, university initiatives and other Institutional Marketing projects as needed.
• Perform other marketing and communications duties as assigned.
• Attention to Detail
• Innovation
• Formal Presentation Skills
• Influence
• Visionary Leadership
• Independence
• Experience developing and implementing digital marketing, social media or communications strategies.
• Strong content creation skills, including writing, photography, video, graphics and/or multimedia production.
• Experience using analytics and performance data to evaluate and improve digital communications.
• Excellent written, verbal and interpersonal communication skills.
• Ability to exercise independent judgment, manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience working collaboratively with leadership and diverse stakeholders, with discretion in handling sensitive or high-profile communications.
• Knowledge of current digital platforms, emerging trends and marketing best practices.  
• Cover letter 
• Resume or C.V. 
• Contact information for four work-related references (references will only be contacted if you are selected as a finalist for the position). 

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